Organisational psychologists: Staying relevant and staying real | Workshop 1 hr
| Tuesday, July 5, 2022 |
| 1:45 PM - 2:45 PM |
| Virtual conference venue |
Overview
Virtual live (no recorded)
Presenter
Ms Leanne Faraday-Brash
Principal Consultant And Director
Brash Consulting
Organisational psychologists: Staying relevant and staying real
1:45 PM - 2:45 PMPromotional description
In this interactive, fun and thought-provoking session we will look at the value proposition of both organisational psychologist and the practitioner through the eyes of the economic buyer and the consumer of our content and services. Crowd sourcing ideas and effective strategies, we will cover a range of topics together including our unique selling point, how to get out of our own heads and out of our own way, determine what clients want and what the media wants to have them come back another time. All of this needs to happen without us breaching ethical guidelines, touting for business inappropriately and losing control of the message.
Learning outcomes
At the conclusion of the workshop, participants should be able to:
• Identify those aspects of context ripe for relevance and possibly currently being neglected or underestimated
• Shape an elevator pitch for the value of organisational psychology and what we do that someone might want
• Readily and immediately yield potent and practical insights for professional development focus and intentional goal-setting
• List some key features of what the media looks for
• Make sound decisions about the appropriate channels for which messages and how to gain traction
• Model tips and techniques all can use to enhance trusted adviser status regardless of the role performed by audience members.
• Identify those aspects of context ripe for relevance and possibly currently being neglected or underestimated
• Shape an elevator pitch for the value of organisational psychology and what we do that someone might want
• Readily and immediately yield potent and practical insights for professional development focus and intentional goal-setting
• List some key features of what the media looks for
• Make sound decisions about the appropriate channels for which messages and how to gain traction
• Model tips and techniques all can use to enhance trusted adviser status regardless of the role performed by audience members.
Author(s)
Leanne Faraday-Brash
.....
Leanne Faraday-Brash FAPS FCOP CSP is an organisational psychologist, media commentator and Certified Speaking Professional (the highest international accreditation for speakers). She has coordinated the media panel for COP for the past 12 years, is an AFR contributor, has appeared extensively on radio and television and is Principal of Brash Consulting, an organisational psychology practice specialising in workplace culture, leadership, change and "workplace justice".
As a consultant, presenter, facilitator, coach and mediator, Leanne has facilitated breakthroughs in interpersonal behaviours, culture and relationships for some of Australia’s largest and most prestigious companies. Leanne has presented on five continents and clients include AXA, Standard and Poors, AIA, Thomson Reuters, NIKE, the AFL, Mercedes Benz and numerous government departments.
Her video series on #coronacomposure and her Glee-Note Keynote have seen her nominated for Educator of Excellence Award with Professional Speakers Association to be awarded at PSA Convention in March 2022.
